Social Media Management for Law Firms

Stay top of mind when
someone needs a lawyer.

48 branded touchpoints per month โ€” tailored to your practice area, compliant with your state bar's advertising rules, and posted across every platform your future clients and referral partners actually use.

Book a Free 30-Min Strategy Call
See sample posts ↓

NO SETUP FEE  ·  NO LOCK-IN  ·  YOU APPROVE EVERY POST

Tailored to Your Practice

Different practice. Different audience.
Different message.

A personal injury client and an estate planning client behave nothing alike. We tailor every post โ€” tone, hashtags, calls-to-action โ€” to the kind of law you actually practice.

๐Ÿš—

Personal Injury

Speed-to-lead content, urgency-driven messaging, and trust signals that win the click after an accident.

๐Ÿ‘จโ€๐Ÿ‘ฉโ€๐Ÿ‘ง

Family Law

Empathetic tone for divorce, custody, and support. Discreet, reassuring content that meets clients in a hard moment.

โš–๏ธ

Criminal Defense / DUI

Confidence-building content emphasizing 24/7 availability and protected rights. Tone matters as much as message.

๐Ÿ“œ

Estate Planning & Probate

Education-driven, long-cycle content. Builds authority with the financial advisors and CPAs who refer your work.

๐Ÿข

Business & Corporate

LinkedIn-led B2B positioning with case-study and contract-tip content that lands SMB and mid-market clients.

๐Ÿ 

Real Estate Law

Tight integration with realtor and lender networks โ€” your referral pipeline is your business, and we treat it that way.

๐ŸŒ

Immigration

Multilingual options, visa-type-specific content, and consult-driven CTAs built for high-volume intake.

๐Ÿ’ผ

Employment / Workers' Comp

Plaintiff or defense โ€” we position you correctly. Clear case-type signals cut tire-kicker intake by half.

Why It Matters

Consistency is everything.

The lawyers winning on social media aren't posting the cleverest content. They're posting reliably. When someone in your network suddenly needs a lawyer โ€” or knows someone who does โ€” they refer whoever they've seen most recently.

96%

of people seeking legal services start their search online

42%

of legal leads go to the firm that responds first โ€” not the most qualified one

48

branded touchpoints per month across Facebook, Instagram, LinkedIn, and Google

What's Included

Everything included at $249/month.

No setup fee. No lock-in contract. Cancel with 30 days notice anytime.

Content & Posting

โœ“

16 posts/month on Facebook, Instagram & LinkedIn

โœ“

4 posts/month on your Google Business Profile

โœ“

News & ruling commentary on relevant legal developments in your practice area

โœ“

Monthly content calendar โ€” you approve in one 15-minute sitting

โœ“

Branded graphics on every post โ€” your colours, your logo, your firm name

โœ“

State bar advertising rules respected on every post โ€” no banned testimonials, no prohibited specialization claims

Growth & Reporting

โœ“

Referral partner spotlight posts โ€” tag your strongest referral sources so they share to their audience

โœ“

Monthly performance report โ€” reach, engagement, follower growth, LinkedIn connections added

โœ“

Content mix tuned to practice area: educational explainers, news commentary, FAQ, partner spotlights, soft referral asks

โœ“

No lock-in contract โ€” cancel with 30 days notice at any time

What We Post

13 content categories.
Every audience covered.

We rotate through a strategic mix of post types so your feed never looks like a broken record โ€” and every segment of your audience stays engaged without any of it crossing a bar advertising rule.

01
Educational & Authority
Position you as the lawyer your network trusts to refer their friends and family to.
+
The most important category. Examples vary by practice โ€” "what to do in the first 48 hours after a car accident", "the difference between a will and a trust", "what really happens at an arraignment", "5 contract clauses every business owner should redline". This is the content that gets shared to friends-of-friends in the moment they need a lawyer. High value, high reach, and it builds long-term authority no ad can replicate.
02
Legal News & Ruling Commentary
When the law changes, you're the first voice your network hears explaining it.
+
Time-sensitive and highly engaging. New state legislation, supreme court decisions, federal rule changes affecting your practice area. We post commentary within 24 hours of relevant developments. This is the category that makes you look like the practitioner who's actually paying attention โ€” and keeps referral sources following you for information they actually need.
03
FAQ & Question of the Week
"I get asked this every week." Comments and questions boost algorithmic reach.
+
"How long does probate take?" "Do I have to talk to the police?" "Is my prenup even enforceable?" These drive comments because people always have follow-up questions. Comments are the single highest-value engagement signal for the algorithm โ€” a post with 10 comments reaches dramatically more people than one with 50 likes. This category is engineered to start conversations, not just collect passive engagement.
04
Myth Busting
"You don't need a lawyer for that." Reach the people who ruled themselves out.
+
"You don't need a lawyer for a simple divorce." "I can write my own will." "If I'm innocent I don't need a lawyer." "Insurance will pay what's fair." These perform extremely well because they speak directly to people who self-selected out of hiring counsel based on wrong information. High share potential โ€” people forward these to friends who said the same thing last week. Every share is a warm referral.
05
Referral Partner Spotlights
Tag a financial advisor, doctor, or realtor. They share. You reach their network for free.
+
The most underused and most strategically valuable post type. We tag a local referral source โ€” a financial advisor for estate planning attorneys, a chiropractor for PI, a realtor for real estate law, a CPA for business law โ€” in a genuinely positive spotlight. They share it to their audience, instantly introducing you to every one of their followers. Two spotlights per month means 24 partner relationships publicly nurtured per year. This is the referral engine that runs quietly behind every other post we create.
06
Personal Brand & Behind the Scenes
People hire people they like. This is how strangers get to know you.
+
"Why I went to law school." "My first trial." "What I learned from my hardest case." "The reason I chose this practice area." Builds the personal trust and likability that makes someone pick up the phone and call you specifically rather than just Googling "lawyer near me". For criminal defense and family law especially, this category does more conversion work than any other โ€” clients hire the lawyer they feel they know.
07
Practice Area Spotlights
If you handle 5 case types, that's 5 different audiences โ€” each gets its own post.
+
If you handle car accidents, slip-and-falls, dog bites, and wrongful death โ€” each is a distinct audience with distinct concerns. Same for family law (divorce, custody, support, prenups), estate (wills, trusts, probate, elder law), or business (formation, contracts, litigation). Each practice area gets its own post that speaks specifically to that prospect. A grandmother who sees your guardianship post knows you handle her situation. A veteran who sees your VA disability post knows you understand his.
08
Empathy & Reassurance
For family, criminal, and PI โ€” the emotional content that builds the call.
+
For practice areas where clients arrive scared, overwhelmed, or grieving โ€” family law, criminal defense, personal injury, immigration โ€” the emotional content matters more than the educational content. "What I want my clients to know on day one." "You're not the first person to go through this." "It's okay to ask the questions you're embarrassed to ask." These posts don't sell โ€” they make someone in crisis feel seen, and they remember who made them feel that way when they finally pick up the phone.
09
Local Community
Restaurant recs, local events, sports. Keeps your non-ready audience engaged.
+
Nothing to do with law โ€” and that's the point. Local restaurant recommendations, community events, neighbourhood spotlights, sports support. Builds local identity and keeps followers who don't currently need a lawyer engaged until they (or someone they know) does. Referral partners particularly love this content because it reinforces that you're invested in the community, not just transactions within it.
10
Case Insights & Lessons (Anonymized)
"What this case taught me." Authority without violating client confidentiality.
+
Bar rules tightly restrict outright "case results" advertising โ€” and we respect every line of them. But a generalized lesson, fully anonymized and framed as education ("a recurring mistake I see in DUI stops", "what most people misunderstand about non-compete clauses"), demonstrates real-world expertise without naming clients, claiming guarantees, or creating misleading expectations. Authority by proxy โ€” without bar trouble.
11
Soft Referral Ask
"Who do you know going through X?" โ€” never pushy, never ignored.
+
Not "hire me" โ€” "who do you know going through a divorce right now? Send them my way before they sign anything." A soft referral request that doesn't feel like an ad. We time these strategically after empathy or educational posts โ€” the relational momentum is high, and the referral ask flows naturally. Works best on Facebook and LinkedIn where your personal network actually knows people in that situation.
12
Call to Action & Sales
Specific, timely, and rare. Roughly 1 in 5 posts โ€” never back to back.
+
The direct sales post โ€” used sparingly and strategically. Roughly 20% of posts maximum. Pure sales content without the relational context built by the other categories gets ignored or unfollowed. When it does appear it's specific and timely โ€” "free 30-minute estate planning consults this month" or "the new state law on non-competes takes effect Jan 1, here's what business owners need to do" โ€” rather than a generic "call us today." Specificity converts. Generic doesn't.
13
Tasteful Humor
Lawyer humor that makes other lawyers tag each other. Done carefully.
+
Not every post needs a CTA. Sometimes the best post is one that makes a colleague laugh and tag a friend. Lawyer humor, billing jokes, "you know you're a litigator whenโ€ฆ", courtroom moments. Done tastefully โ€” never punching down at clients, never trivializing serious matters. The kind of post that gets shared because it's genuinely funny, not because it's trying to sell. The algorithm rewards it, your peers remember it, and when someone's nephew gets a DUI โ€” they call the lawyer they actually like, not the one who lectured them.
Sample Posts

This is what your feed looks like.

Real branded graphics from our legal content library โ€” the same posts we rebrand to your firm's name, colours, and practice areas. This is what actually lands on your feed.

JV
Jennifer Vasquez, Esq.
Business & Employment Law · Vasquez Legal
LinkedIn
Non-compete rules update graphic

If you're a business owner with non-compete agreements in your employment contracts โ€” they may no longer be enforceable as written. Here's the new state rule, when it takes effect, and the 3 things you need to do this month. ๐Ÿงต

MR
Morgan & Reed Injury Law
Personal Injury Attorneys
Facebook
What to do in the first 48 hours after a car crash

What you do in the first 48 hours after a crash can make or break your case. โฑ๏ธ Don't post on social media. Don't give a recorded statement to the other driver's insurance. Do see a doctor โ€” even if you 'feel fine.' Save this post for someone who needs it.

SK
sarahkellyfamilylaw
Family Law Attorney · Tampa, FL
Instagram
Divorce doesn't have to be a war โ€” family law

If you're considering divorce and feel like the world is ending โ€” I want you to know two things. One: you're not the first. Two: it doesn't have to be a war. Most of my clients are surprised how reasonable the process can be when they have someone who knows the system. ๐Ÿค

DC
danielchen.law
Estate Attorney · Boston, MA
Instagram
A will is only as good as its details

Online wills are fine โ€” until they're not. The state-specific witnessing rules, the trust funding gaps, the missing healthcare directives. Most online wills I've reviewed have at least one fatal flaw. Save this and send it to anyone who's 'been meaning to get around to it.' ๐Ÿ‘‡

DC
Daniel Chen Estate Law
Wills · Trusts · Probate
Facebook
Referral partner spotlight โ€” Marcus Reed CFP

If you've ever wondered whether your trust is actually funded properly โ€” Marcus Reed at Reed Wealth Advisors is the CFPยฎ I send my own clients to. We co-author estate plans with his team weekly. If your financial planner doesn't talk to your estate attorney, you're missing half the picture. ๐Ÿ“‹

TB
Thompson Criminal Defense
Google Business Profile
Google
Say I want a lawyer โ€” criminal defense

If you're ever stopped, questioned, or arrested โ€” three words protect you completely: 'I want a lawyer.' After those words, all questioning must stop. Don't argue. Don't explain. Don't try to talk your way out. Available 24/7. Save this number now.

MR
Morgan & Reed Injury Law
Personal Injury Attorneys
Facebook
Proud Little League sponsors

Proud to be sponsoring the Tampa Little League again this year. โšพ Watching kids learn to lose gracefully and win humbly is the best part of a Saturday morning. Good luck to all 14 teams this season โ€” we'll be at the opening day pancake breakfast.

SK
Sarah Kelly, Esq.
Family Law Attorney · Kelly Family Law
LinkedIn
Are prenups unromantic โ€” Q and A

For every financial advisor, planner, and CPA in my network: please share this with engaged clients before they sign anything. Prenups aren't unromantic โ€” they're a clarity exercise. Here are the 5 most common mistakes that void them later. ๐Ÿ™

TB
thompson.defense
Criminal Defense · Phoenix, AZ
Instagram
Just got charged โ€” read this first

If you or someone you love just got charged โ€” read this first. A charge is the beginning, not the end. Most cases never look in court the way they look in a police report. Take a breath. Then make one phone call. We answer 24/7. ๐Ÿค

JV
Jennifer Vasquez, Esq.
Vasquez Legal · Business Law
Facebook
Your trustworthy contract attorney

Client: 'I want this contract drafted to be as simple as possible.'
Also client, two days later: 'Why doesn't it cover the thing that came up?'

I draft contracts that hold up when something goes sideways โ€” not just ones that look simple. ๐Ÿ˜Œ

MR
Morgan & Reed Injury Law
Personal Injury Attorneys
Facebook
Trusted legal support when it matters most

When it matters most, don't settle for less than your case is worth. From personal injury consultations and insurance claim reviews to settlement negotiation and litigation โ€” you deserve someone who knows your rights and protects them every step of the way. Book a free consult. โš–๏ธ

SK
sarahkellyfamilylaw
Family Law · Tampa, FL
Instagram
The 5 stages of your first consult

Stages of your first family law consult:
1. Nervous arrival
2. 'I don't know where to start'
3. Quiet tears
4. 'Wait โ€” that's actually allowed?'
5. Walking out feeling 30 lbs lighter

I've seen it a hundred times. You're going to be okay. ๐Ÿค

Works for Every Firm Size

Solo, small firm, or growing practice.

Whether you're a solo attorney building a personal brand or a growing firm that needs consistent presence without hiring a marketing manager, social media management works the same way โ€” your voice, your practice areas, our execution.

โœ“ Solo & Small Firms

Your personal brand managed end-to-end while you focus on cases. LinkedIn growth targeted at the referral sources your practice area actually depends on.

โœ“ Multi-Attorney Practices

One firm voice or multiple individual attorney profiles managed in coordination โ€” content tuned to each practice area, posting calendar coordinated across the team.

Pricing
$249

per month โ€” no setup fee

48 touchpoints/month ยท Facebook ยท Instagram ยท LinkedIn ยท Google Business Profile

Get Started โ†’

First month includes a free digital presence audit โ€” see exactly where your firm stands online before you commit to anything.

Not ready to commit?
Get two posts, free.

Two posts in your firm's colours, logo and headshot โ€” built for your practice area and yours to keep. No card. No call. No obligation.

Ready to stay top of mind?

Book a free 30-minute strategy call and we'll show you exactly what consistent social media looks like for a firm in your practice area and market.

No obligation. No pitch. Just a useful conversation.